GROUNDWORK.SOLAR
The AI team for
solar sales pros
& installers.
Groundwork deploys 4 specialized AI agents on your own dedicated server — covering every stage from outreach and closing to permitting, install, and long-term customer success.
Skills developed with top solar closers to win more deals, cut cancellations, and save your sanity.
ONLY 47 SPOTS REMAINING FOR BETA
SOUND FAMILIAR?
The grind is real.
The fix is here.
Lead response time
Higher conversion rate
Avg cancellation rate — eliminated
Specialized agents, one team
MEET THE TEAM
The team that
never stops closing.
Four specialists. Every stage of the solar journey covered.
Outreach & Origination
Sunny fills your pipeline before you ever knock a door. Responds to every inbound lead in under 60 seconds, runs hyper-local ad campaigns, builds your social presence, and nurtures cold prospects with proven drip sequences — so your calendar stays full and no lead goes dark.
HOW IT WORKS
From signup to
closing deals.
You sign up
Get your own dedicated AI server. No shared resources — Groundwork runs exclusively for you and your team.
Groundwork learns you
Your sales style, local utility rates, preferred lenders, your market's AHJ quirks. The longer you use it, the smarter it gets.
It starts working
Leads get qualified in 60 seconds. Proposals go out same day. Permits get filed. Customers get milestone texts. All while you're in the field.
You close more deals
Focus on what you do best — building trust at the door and closing at the kitchen table. Groundwork handles everything else.
SKILLS
Developed by
top solar closers.
Every skill is battle-tested by reps who close. Win more business, cut cancellations, and save more time.
60-Second Lead Response
21x higher conversion on inbound leads. Sunny responds before your competition even sees the notification.
Hyper-Local Social Content
Posts about your local utility rates, incentive deadlines, and customer wins — in your voice, on autopilot.
Drip Nurture Sequences
Personalized email and SMS sequences that move cold leads from first touch to booked appointment.
Automated Proposal Design
From utility bill to lender-ready proposal in minutes. Consistent across every rep on your team.
Objection Handling
Proven follow-up scripts for cost, timing, and HOA concerns. Automated, personalized, effective.
Incentive Urgency Alerts
Real-time ITC, NEM 3.0, and state rebate tracking. Always have a closing argument ready.
Permit Packet Assembly
All the right forms, filled correctly, for every AHJ in your market. No more chasing paperwork.
HOA & Utility Coordination
Joule chases approvals, tracks deadlines, and follows up so your install timeline never slips.
Milestone Customer Updates
Automated texts at every project stage. Customers stay warm. Cancellations drop.
Post-Install NPS Surveys
Automated satisfaction check-ins that surface issues early and build long-term loyalty.
Review Generation
Requests Google and Yelp reviews at exactly the right moment — when customers are happiest.
Referral Automation
Systematically turns every happy customer into a lead source. Timely, personal, trackable.
MULTI-AGENT POWER
One subscription.
Unlimited agents.
Groundwork runs multiple AI sub-agents simultaneously, 24/7. It learns your workflows, adapts to your local market, and handles the mundane — filing permits, chasing HOA approvals, updating your CRM, texting customers.
Sky is the limit.
MEMORY & LEARNING
It gets you.
Really.
Groundwork understands your local utility, your preferred financing options, your objection style, and how you close. Its memory grows smarter with every interaction — less hand-holding, more deal-closing.
The longer you use it, the better it gets.
EXAMPLE PROMPT
INTEGRATIONS
Connects to what
you already use.
CRM
Proposals
Financing
Field Sales
Communication
WHAT REPS ARE SAYING
"I used to lose 2 hours a day just on follow-up texts and CRM updates. Elastic handles all of it. I closed 3 extra deals last month just from time I got back."
Marcus T.
Solar Rep, Phoenix AZ
"Our cancellation rate dropped from 28% to 9% in 60 days. Ray's milestone texts are the difference. Customers feel taken care of and they stop ghosting."
Priya K.
Owner, SunPath Solar
"Grid filed 14 permit packets in one week. My old coordinator could do maybe 4. I don't know how I ran this business without it."
Derek L.
Operations Manager, Bright Energy
READY TO MEET YOUR NEW TEAM?
Stop juggling.
Start closing.
Join hundreds of solar pros who let Groundwork handle the grind — leads, proposals, permits, follow-ups, content — so they can focus on relationships and revenue.
LIMITED SPOTS AVAILABLE FOR BETA · GROUNDWORK.SOLAR
FAQ
Common questions,
straight answers.
Is this just OpenAI / ChatGPT with a solar skin?
No. These agents are purpose-built to sell solar faster. Every workflow, script, objection handler, and permit sequence was developed with top solar closers — not generic AI prompts. The difference shows up at the kitchen table.
How is Groundwork different from my CRM's AI features?
CRM AI helps you organize data. Groundwork acts on it. Sunny responds to leads in 60 seconds, Ray builds proposals and handles objections, Joule files permits and texts customers milestone updates, and Elle runs your referral engine — all without you lifting a finger.
Do I need to change my current tools?
No. Groundwork connects to what you already use — HubSpot, JobNimbus, Salesforce, Aurora Solar, SalesRabbit, GoodLeap, and more. It's a drop-in augmentation for your existing workflow, not a replacement.
What does 'dedicated server' mean?
Your Groundwork agents run on infrastructure provisioned exclusively for you — not shared with other companies. Your customer data, your sales style, and your market knowledge stay private and never train anyone else's model.
How long does setup take?
For skip-the-waitlist customers, we schedule an onboarding call within 24 hours. Most teams are fully live within 3–5 business days. We handle the integrations — you just show up to the call.
Can a solo rep use this, or is it just for companies?
Both. Solo reps typically start with Sunny (lead response) and Ray (proposals and closing). Companies usually deploy all four agents across their team. You can start with one agent at $500/mo and add more as you grow.
What happens to my data if I cancel?
Your data is yours. On cancellation, we provide a full export of everything stored on your server and delete it from our infrastructure within 30 days. No lock-in.
Does it work with NEM 3.0 and current ITC rules?
Yes. Ray's Incentive Tracker stays current with federal ITC phase schedules, NEM 3.0 export rates by utility, and state-level rebate programs. Your closing arguments are always accurate and up to date.